ACD/copywriter
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University of Michigan Health Systems

 University of Michigan Health Systems

 

University of Michigan Health Systems is considered one of the nation's leading medical institutions. Having worked on a wide range of creative needs from in-house videos to campaigns, here are a few pieces I thought I’d share. 

BLOCK OUT CANCER CAMPAIGN

Inspiring. That’s the only way to describe what it was like working with Max Merget. This young man had battled cancer his whole life and was selling wristbands to help fund its research. We were honored to tell his story and ask others to join the cause.

 
 
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GET BACK CAMPAIGN

Besides being a good pun, the campaign we created for the Comprehensive Musculoskeletal Center is one of those constructs where simple lines and simple images just work. 

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CLINICAL STUDIES CAMPAIGN

Many of our efforts where either helping raise money, or in this case, helping fill clinical research studies. Here are a couple of pieces I particularly liked. 

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