Bob Evan Original Mashed Potatoes
The benefits of prefab mashed potatoes are pretty straight forward. But it’s a crowded market. So to cut through the clutter and let people know that Bob’s version was easy and delicious, we gave the brand a little bit of unexpected attitude.
RADIO
STYLE GUIDE
To make sure the updated brand voice was adopted by other marketing partners, we created a style guide that clearly communicated how art and copy should come to life, complete with an opening ode to the taters themselves.
B2B PRINT
Sometimes it’s all business. And the tone should reflect it. Case in point, this B2B ad that ran in food service trade pubs when Bob Evans bought another potato company.
PRE-ROLL VIDEO
You have to know your audience. In the world of mass-produced mashed potato recipe tips, that meant working with Martina McBride. And yes, this Georgia boy made her say y’all.