Automotive Digital_Social_CRM
If you added up the cost per acquisition for every new General Motors customer, that number would be staggering. Compare that to what it takes to retain a current customer, and you have a copywriter speaking the economics of long-term customer value. Here are a few things we did while I worked on relationship marketing for GM.
WELCOME APPS
There were a lot of onboarding materials we created for new vehicle owners. Perhaps the most important were the series of welcome apps that helped navigate the complexities of their new car.
CHEVY SOCIAL
Back in the day, Facebook let you run organic promotions that included things for shares. One holiday season, we created a slacktivism campaign for Chevy that raised thousands for the United Way.
CRM
BANNERS
We also did targeted display ads with stand-alone end frames, otherwise known as banners. As much as we disparage the banner, they still make the World Wide Web go-round.
