Tim Allen voicing over sweeping vistas of the Great Lakes may get all the love. But when it comes to the travel and tourism industry, marketing on digital platforms and social channels rule the day. Below is some of the work we made for the click tap space. 

CASE STUDY

In 2018 alone, we created six integrated campaigns for Pure Michigan. Each one with their own identity. Each one with limited production budgets. At the end of the year, we drove 3.1 million clicks to michigan.org and garnered 618 million impressions. This video gives a good overview. 

SEEK AUTHENTICITY CAMPAIGN

Some of the cooler creative pieces we made were for Pure Michigan’s urban campaign, ‘Seek Authenticity.’ That’s because we got to work with Detroit muralist Sheefy McFly on a super cool OOH piece in Chicago and the beloved Slow Roll co-founder Jason Hall. 

LONG LIVE SUMMER CAMPAIGN

Michigan winters are long. So when the summer season finally made its long-awaited return, we were ready. First, we created a rally cry that the entire state embraced. Then we invited the entire Midwest to join the celebration—and Long Live Summer!