Ahh, the role of the credit union underdog. With this campaign, we went right after the brand’s competition and poked fun of the people behind these large financial institutions to make one simple point. That big bankers only care about one thing—taking your money.

TV

EXPERIENTIAL STUNT

Working at a small shop allowed us to be a little unconventional. Like the time we hired a busload of actors to play the role of big bankers protesting SDCCU’s lower rates on Labor Day Weekend. No permits. No SAG. Yes, the cops were called. (apologies for the quality of the YouTube rip)